During the month of June, 1 per pack purchased will be donated to GLAAD (up to 100,000).
As part of the launch, the brand is also announcing a partnership with GLAAD. Skittles consist of hard sugar shells imprinted with the letter S. Skittles and the Gay Pride Connection Skittles is a brand of fruit-flavored candy, currently produced and marketed by the Wrigley Company, a division of Mars, Inc. Victoria Gell, Skittles Director at Mars Wrigley, said: “We believe that giving up our rainbow means so much more than just removing the colours from our Skittles packs, which is why we have supported Switchboard for the last three years and this year have worked closely with the Switchboard volunteers and Gay Times to develop a campaign aiming to keep people connected even while we’re apart.”īeyond this, Skittles and Gay Times have worked closely with Switchboard, the LGBTQ+ helpline, to develop a campaign that drives awareness of the helpline details and highlights the support Switchboard volunteers are providing during the current crisis. Today, Skittles announced that this Pride month, it is giving up its signature rainbow by removing the iconic colorful branding to celebrate the LGBTQ community and highlight that during Pride, only OneRainbow matters. Gay Pride Skittles Sugar Cookies ingredients. Skittles has decided to ditch the famous rainbow in honor of Pride Month Both the packaging and the candy were turned white for the limited-edition pride. The on pack-promotion is available on 152g and 196g Skittles Pouches. In a social and digital campaign by Adam&Eve/DDB, the Mars Wrigley candy brand is.
Gay pride skittles archive#
Pride, by adding color to archive LGBTQ+ images. Skittles has announced its Recolour The Rainbow campaign for Pride month, as the brand joins forces with leading players in the LGBTQ+ space, Switchboard.
Gay pride skittles free#
For the fifth consecutive year, Skittles has removed the colours from packs – sweets included – to support the LGBTQ+ community during Pride month.Īlso, with most Pride events cancelled due to the coronavirus pandemic, the brand has teamed up with Gay Times and Switchboard for its latest campaign, Letters Filled with Pride, that aims to let people stay in touch with family and friends they cannot meet up with.Īnyone wishing to send a letter can log into to the Letters Filled With Pride website to create their note, before submitting it to be printed and posted free of charge to a recipient of their choice. Skittles is 'recoloring the rainbow' this year for U.K.